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😊 Only a few brands do it, and they’re typically lifestyle-type blogs and companies, like Atlantic Records.
However, whenever I see an emoji in the subject line of a message, I’m more likely to notice it (and open it) among the flood of emails saturating my inbox.
” A much subject line would be: “Pay Life Insurance Bill by Nov 15th or COVERAGE WILL END.” Often times, cold reality works better than polite candor. You can leverage this with open-ended email subject lines, so people will be curious.If you know your audience consists of many math tutoring centers, then you’ll want your subject line to say something along the lines of, “Captivate clients NOW with low-cost, custom calculators!” One successful tactic for increasing open rates is using an ellipsis in your subject line.In that sense, I’m “shocking” my reader with a pop.Awe means writing very figurative, borderline poetic subject headings.
A recent A/B test of our email subject lines shows this in practice: Version 1: ‘A special offer just for you as a valued TOAD customer.’ – Open Rate 12.02% Version 2: ‘FLASH SALE from TOAD Diaries – High Quality, Section Sewn, Lined.’ – Open Rate 9.32% What I found works best for our email marketing campaigns is the shock & awe factor – but not in the traditional sense.